Content Strategy: How to Be Edgy Without Going Overboard
The internet. What started as a data storage project has turned into mass content production. It seems like every business needs a website and every website needs a blog or some other way of updating regularly. And they do, in order to stay relevant. Unfortunately, this results in a lot of people saying a lot of the same things.
Any article or tutorial on creating content is going to encourage you to be “edgy.” Write about something “different.” Express controversial opinions. Get people talking.
And while those are not terrible suggestions, they are vague and leave a lot of room for misinterpretation. People are attracted to drama, but you don’t want your website and/or business to be seen as derogatory, bullying, or close-minded. You want to foster an environment where people can express their opinions, debate, and yes, even argue with others. But you want the arguing to be constructive, not damaging.
So here are some clever ways to present controversial topics without having them blow up in your face.
Facebook Home: The Future of Mobile or Marketing Ploy?
New Android wrapper designed to bring social to the forefront of mobile
The ongoing speculation concerning Facebook and mobile looks like it’s finally coming to fruition, with the launch of Facebook home, a software ‘wrapper’ for the Android platform which has social as the focal point.
With rumours circulating on the net for a couple of years now about Facebook developing its own smartphone, dubbed Project Buffy, you have to wonder if it has actually been all about this.
The Long-term Pain of the Interflora SEO Penalty
Building links is still the most popular and powerful way to help your site get up the Google Rankings for those keywords. However, things are getting harder and Google’s getting wiser to the dubious ways of some SEO agencies.
Organise your Inbox: 5 tips to organised Emails
Email inboxes can be chaotic places and many of ours tend to look like the digital version of that Channel 4 programme on extreme hoarders. And this is only one half of the battle, aside from the innumerable saved emails; there are also issues with archiving, attachments and storage to consider. So, let’s take a look to see how we can make our inboxes a more organised, less cluttered place.
A Beginner’s Guide to Guest Blogging
As surely everyone knows by now, SEO has become that little bit more difficult since Google decided to change the goalposts with the Penguin and Panda updates. Whilst keywords and meta information still have their place, content and link building are all the more important than they ever were.
Guest blogging, as a form of link building, remains a vital part of SEO if it’s done properly and isn’t just rushed content, written badly in order to place a link. One of the most important aspects to guest blogging is to find quality sites in specific niche areas which want you to post, rather than article directories.
Article directories tend to be of a low quality and whilst some sites which have ‘want to write for us’ splattered across the front page are genuine, plenty more are of such low quality that you would be wasting time and effort writing for them, with little in the way of return.
Read More: A Beginner’s Guide to Guest Blogging