Digital Digest is a regular round up from established digital and social media marketing experts as well as hand picked newcomers.

This digital blog is part of the My Social Agency network.

Content Strategy: How to Be Edgy Without Going Overboard

The internet. What started as a data storage project has turned into mass content production. It seems like every business needs a website and every website needs a blog or some other way of updating regularly. And they do, in order to stay relevant. Unfortunately, this results in a lot of people saying a lot of the same things.

Any article or tutorial on creating content is going to encourage you to be “edgy.” Write about something “different.” Express controversial opinions. Get people talking.

And while those are not terrible suggestions, they are vague and leave a lot of room for misinterpretation. People are attracted to drama, but you don’t want your website and/or business to be seen as derogatory, bullying, or close-minded. You want to foster an environment where people can express their opinions, debate, and yes, even argue with others. But you want the arguing to be constructive, not damaging.

So here are some clever ways to present controversial topics without having them blow up in your face.

Read more: Content Strategy: How to Be Edgy Without Going Overboard

A Beginner’s Guide to Guest Blogging

As surely everyone knows by now, SEO has become that little bit more difficult since Google decided to change the goalposts with the Penguin and Panda updates. Whilst keywords and meta information still have their place, content and link building are all the more important than they ever were.

Guest blogging, as a form of link building, remains a vital part of SEO if it’s done properly and isn’t just rushed content, written badly in order to place a link. One of the most important aspects to guest blogging is to find quality sites in specific niche areas which want you to post, rather than article directories.

Article directories tend to be of a low quality and whilst some sites which have ‘want to write for us’ splattered across the front page are genuine, plenty more are of such low quality that you would be wasting time and effort writing for them, with little in the way of return.

Read More: A Beginner’s Guide to Guest Blogging

Tagged: #blogging #seo #tips

Maximise your Company’s Potential with LinkedIn

Professional networking site LinkedIn reached the 200 million member mark on Friday, with more and more signing up to the site all the time, making it one of the fastest growing social media sites in the world.

Bearing this in mind, I thought I’d share a few tips on how to get the most out of LinkedIn, for companies and individuals alike.

Firstly, it’s important to remember that LinkedIn is a network for professionals and so the tone you use on your profile should be relatively formal, rather than the kind of updates you would post to Facebook. Secondly, LinkedIn is great for getting found in search, so it’s important to ensure that you have optimised your profile for SEO.

Maximise your Company’s Potential with LinkedIn

A company should not only create a company page on LinkedIn, it should also create groups and ensure that all of its employees are involved and on the network. This will allow your message to be spread much more effectively than a page/group alone.

Read More: Maximise your Company’s Potential with LinkedIn

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