The internet. What started as a data storage project has turned into mass content production. It seems like every business needs a website and every website needs a blog or some other way of updating regularly. And they do, in order to stay relevant. Unfortunately, this results in a lot of people saying a lot of the same things.
Any article or tutorial on creating content is going to encourage you to be “edgy.” Write about something “different.” Express controversial opinions. Get people talking.
And while those are not terrible suggestions, they are vague and leave a lot of room for misinterpretation. People are attracted to drama, but you don’t want your website and/or business to be seen as derogatory, bullying, or close-minded. You want to foster an environment where people can express their opinions, debate, and yes, even argue with others. But you want the arguing to be constructive, not damaging.
So here are some clever ways to present controversial topics without having them blow up in your face.